E-commerce is changing the sales channels of nearly all industries. As one segment of FMCG, the sex toy market is being reshaped by participation of more and more Chinese merchants, who understand consumer needs through the platform like Amazon or Ebay.

And since 70% of sex toy suppliers are located in China, Chinese merchants are able to collaborate with the suppliers to launch products on the market and get feedback quickly. With small investment on different marketing campaigns, it is easy to identify hot sale goods. The rose vibrator is one of the successful cases.

The rose vibrator has achieved unprecedented success, ranking first among Amazon's best sellers all the year round. There are 200,000 searches on Google and numerous positive reviews every month. This rose shaped toy, thanks to 10 patterns of vibration and suction (actually it is air pulse) at the same time, turns on the users very easily, plus its long range - this vibrator can be used continuously for nearly 2 hours after charging for 1 hour - most reviewers claim that during working hour they can usually experience at least two orgasms. The inhalation and exhalation of airflow to the clitoris, while the massaging function brings women into the paradise of orgasm. Says one reviewer.

But at the beginning, the rose vibrator did not sell well. It was designed and manufactured by a Chinese sex toy supplier for a brand as ODM service in 2016. There were 3 shapes in that case: rose, tulip and calla lily, with a three-year authorization.

After three years, this product did not sell well in the market, which made a large amount of inventory to this supplier. In 2019, this supplier had to find sellers to clear out the inventory. A Chinese Amazon seller, with strong competence on digital marketing and knowing well product trend, saw big potential of these product and bought all the inventory. After testing on all 3 products, the merchant identified rose vibrator out and increase investment on marketing campaign for it, which became best seller till now. This supplier paid off thanks to collaboration with this Amazon merchant.

We are a sex toy design house consisting of designers and engineers from car industry, able to provide ODM/OEM service at every segment of sex toy business. If you are E-commerce seller, contact us and let's work together to find next rose vibrator!