According to news dated on 7th September 2021 from ean-online, the eroFame 2021 will not take place due to the recently tightened regulations for travel in Corona times.

On 2nd September, Wieland Hofmeister, the organizer of eroFame was still confident and made announcement that the event would happen in November under strict safety measures.

"On the weekend of September 4, we got news that, much to our surprise, visitors from non-European countries – the United States in particular- would probably have to follow a 10-day quarantine requirement when travelling to Europe. The Netherlands have already introduced this requirement, and other countries are expected to follow suit. Knowing this, the current situation leads us to believe that travelling to and from Germany won't be easy or hassle-free come in November" explains Wieland Hofmeister.

Started from 2010, operated by Mediatainment Publishing eroFame GmbH and powered by EAN Online along with some important distributors such as SCALA, ST-Rubber, eroFame was born with success. Only after one year, this event had to move from Berlin to Hanover due to the increasing number of exhibitors and the growing interest among trade members. The number of exhibitor has grown from 93 in 2010 to more than 200 in 2019. It has became one of most important B2B exhibitions in European erotic industry. It covers all categories of products and services from the erotic market and the lifestyle segment, including adult toys and erotic erotic accessories, but also lingerie and other products that only have little to do with the hardcore industry.

In the time when more and more business gets done in virtual way, the eroFame is considered as annual party where people meet to have human exchange, which is highlighted by the organizer as well.

For this reason, there won't be online version as replacement. "We are also not convinced by a digital version of eroFame. Our trade fair still stands for the personal, human exchange of our industry, and we would like to continue to maintain this in the future", says Wieland Hofmeister.

Sadly the eroFame will be absent for two years.

Despite of disappointment from participators, Wieland Hofmeister is very confident that the next event can continue the success story of eroFame, in the interview dated on 6th October 2021.